The authorities have taken measures to reap the benefits of it and include ayurveda as a part of medical tourism. In recent time, the region has created some of the worlds best properties and marketed some of the worlds best offerings. Medical tourists generally originate from developed countries, and an. Our concierge also helps you with daily travel, language, and food concerns. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or. Several foreign and domestic tourist patients prefer indian states of maharashtra, goa, kerala, karnataka and gujarat for taking medical. An amazing healthcare destination with world class infrastructure. Studies have shown that general health standard in india is quite low and most of the people in india have poor health and fall sick quite often. Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads and electricity. Medical tourism in india medical tour india vaidam health. A classic text on medicine, the ashtangahridaya, is the foundation on which ayurveda is based. Modern medicine kerala health, medical tourism, tour packages. Travel on backwater cruises in kerala with kerala backwater and experience a delightful journey to a land where earth, sea and sky come together in harmony. Download kerala tourism guide for free in pdf format.
Kochi medical tourism, find a hospital or clinic in kochi. Kerala tourism packages offers let you explore the incredible places nestled deep in the greenery of kerala that are a must visit for every tourist visiting india. Since 1990s, kerala tourism development corporation ktdc is promoting health. The state of kerala is now in a position to provide advanced surgical and health care treatments costeffectively. Jan, 2014 dental tourism in kerala was a nice experience where i travelled the various exotic destinations in kerala and got dental implant treatment. Detailed kerala travel guide ebook for your next trip to kerala. The study was conducted using secondary data and reports. Health medical tourism in kerala, india green haven tours.
The reason india kerala is a favourable destination is because of its infra structure and technology in which is in par with those in usa, uk and europe. Jul 04, 2019 kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Vaidam does everything to be your perfect host in india. Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages. Ayurveda health tourism thapovan ayurvedic centre presents ayurveda in its most traditional and purest form. Historically india has been a regional healthcare hub for neighboring countries.
Total tourist arrival to kerala during the year 2017 is 1,57. Medical tourism in kerala medical tourism in india. Come and enjoy the wonderful scenic beauty with sotc india. Kerala tourism guide kerala travel guide brochure free pdf. Medical tourism, synonymous with the words like health tourism, medical travel or global healthcare and has become a universal concept gaining importance. The backwaters in kerala are a chain of brackish lagoons and lakes lying parallel to the arabian sea coast known as the malabar coast. Medical tourism kerala, india kerala medical tourism, find a hospital or clinic in kerala, india. Kerala ayurveda tourism popular ayurveda health centres in. More and more hospitals are joining hands with the tourism industry to benefit their services. Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism. The medical tourism industry in kerala can boom to be the global leader only if both the healthcare and tourism.
India is emerging as a great destination for medical tourism because it has several pull factors like excellent medical treatment at low cost, easy accessibility, picturesque locations for excellent holiday, etc. Ppt medical tourism, kerala tourism, ayurveda in kerala. The government of kerala has conferred the 200405 health tourism award on kims for introducing the most innovative project in the field of tourism kerala institute of medical sciences, p. Health tourism is a wider term for travel that focuses on medical treatments and the use of healthcare services. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs.
The term ayurveda is coined out of ayu meaning life and veda representing knowledge. Ppt kerala tourism powerpoint presentation free to. Make in india initiative will contribute to the growth of medical tourism phenomenally for several reasons. World class health care at affordable prices, you can even turn it into a holidays. Medical treatment combined with leisure activities, fun and fitness.
Medical tourism in keralachallenges and scope citeseerx. As per documents, by the time the state was formed in 1956, the foundation for a medical care system accessible to all citizens was already laid. Houseboat or kettuvallam rides in the backwaters are a major tourist attraction. The tourism industry in kerala can be classified on the basis of different types of tourism. Today, there is a trend of medical tourism in india. Kerala tourism offers the most exciting tourism packages to visit the renowned places in the gods own country. The best quality treatment is available in kerala in resorts and ayurveda centres. Kerala government has launched and implemented several social welfare schemes and policies for its residents in 201920 and earlier for different categories of people in the society including unemployed, girls, youth, women empowerment, pension schemes and others. This south indian state is all set for a leap into the global medical tourism industry. Kerala, india al shifa hospital is a multispecialty tertiary level referral hospital located in india. Gods own country which was once regarded as a place for relaxing and unwinding is also becoming a popular destination for achieving health.
The healthcare system in kerala is highly developed and travelers who come to the state take full advantage of it. Ayurveda medical health tourism in kerala, india providers. The easy accessibility and coverage of medical care facilities has played a dominant role in shaping the health status of kerala. Gods own country which was once regarded as a place for relaxing and unwinding is also becoming a popular destination for achieving health, particularly in the realms of allopathy, ayurveda and dentistry. Posts about medical tourism in kerala written by harrygreens. Medical tourism bibliography westfield state university.
The state is all set for a leap in medical tourism. Kerala, or god\s own country kerala offers world class medical facilities, comparable with any of the western countries. With the best infrastructure, the best possible medical facilities, accompanied with the most competitive prices, you can get the treatment done in kerala, india at the lowest charges. From treatments like uzhichil and pizhichil to curing illnesses like arthritis to beauty massages for the skin and hair. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry. As more hospitals, clinics and medical services spring up in kerala, they have increasingly made ties with the tourism industry. Kerala is fast becoming a popular destination for medical tourism. Sirmadam, please be kind enough to fill in the appended questionnaire pertaining to my doctoral study entitled marketing strategies adopted by tourism industry in south indiaa comparative study between kerala and tamil nadu. Jan 23, 2010 kerala, or god\\s own country kerala offers world class medical facilities, comparable with any of the western countries. The backwaters of kerala are a series of interconnected waterways, lakes, inlets and riverine estuaries that form an intermeshed network along the coast of. Kerala to host international conference on health tourism. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. Informal education for management in health tourism. Medical tourism agents in kerala, kerala luxury travel package.
Relative position of kerala india is a developing country with a population of more than 100 crores. I always wanted to visit kerala but i never thought that i could save a huge amount of money on my treatment in kerala. Kerala, kerala tourism development corporation, govt. Medical tourism encompasses all those services that consumers use when traveling with the intention of getting some form of treatment. In the decades that followed, kerala tourism was able to transform itself into one of the niche holiday destinations in india. Vaidam concierge assists patients, to get medical visa to travel to india, the best airline fares and arrangements for your stay. Thus, ayurveda is the art of healing and prolonging life. It covers a wide field of health oriented, tourism ranging from preventive and health conductive treatment to rehabilitational and curative forms of travel. As part of this treatment medicated oil, herbs, milk, and special diet are used to cure all types of aliments. Health care scenario in kerala an overview health is wealth goes the axiom in india and it is relevant for all countries in the world.
This treatment can contain a full or a partial scope of medical treatments. Kerala ayurveda tourism popular ayurveda health centres. A study on problems and challenges faced by medical tourists. Kerala is an indian state with huge business potential. The ob jective of ayurveda is to reestablish this equilibrium in order to maintain good health.
Medical tourism kerala india treatment with leisure. Project report on medical tourism with reference to india origin and evolution of medical tourism. India in medical tourism industry the medical tourism industry in india is poised to become the next success story after softwareit industry medical tourism has boosted with the number of overseas patients touching 400000 in 20 as against 10,000 in 2000 apollo hospitals alone has treated 95,000 international patients in 20 the current size. Kerala, india has state of the art hospitals and the best qualified doctors. Many wellness and ayurvedic treatments are offered to the tourists as a part of kerala travel packages. India ranks second for medical tourism in the world. Marketing strategies adopted by tourism industry in south indiaa comparative study between kerala and tamil nadu. Related data were collected from the directorate of tourism, govt. In ancient greece, pilgrims and patients came from all over the mediterranean to the sanctuary of the healing god, asklepios, at epidaurus. India has originated as one of the most important hubs for medical tourism. Medical tourism is a devoloping concept where by people from world over visit their neighbourhood for their medical and relaxation needs. Health tourism kerala, green haven tours lisse junction kaloor, 1st floor. It is necessary to clearly define the status, growth and impact of medical tourism in india t.
Kerala rightfully claims a rich heritage and tradition in this science of life and prides itself on offering authentic ayurvedic treatment. Well developed healthcare systems and advances in technology. Domestic tourist arrival to kerala during the year 2017 is 1,46,73,520 showing an increase of 11. Arrange your medical tourism abroad with the fm holidays company. It comes with a green leaf certification accredited by the tourism department, government of kerala. Marketing ayurveda as part of the health tourism has brought a new definition to vacationing in india itself. Health and wellness tourism takes an innovative look at this rapidly growing sector of todays thriving tourism industry. Aims is a health care center that offers various medical services under the different areas of medicine.
Medical tourism in india, ayurveda linkedin slideshare. Thousands of foreigners are coming to kerala for the local concepts of rejuvenation and restoration that is embodied in the ayurveda system of treatment. Both local and foreign patients are treated in this institute every year. The confederation of indian industry cii, with the support of kerala government, is organizing the fifth edition of kerala health tourism 2015 in kochi in october. Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. May 11, 2014 india in medical tourism industry the medical tourism industry in india is poised to become the next success story after softwareit industry medical tourism has boosted with the number of overseas patients touching 400000 in 20 as against 10,000 in 2000 apollo hospitals alone has treated 95,000 international patients in 20 the current size.
End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. Al shifa hospital is a multispecialty tertiary level referral hospital located in india. Kerala has a number of ayurveda treatment centres which offer various packages. Ayurveda is a pure natural treatment for the relaxation of body and mind. Kerala honeymoon packages kerala backwater tours kerala houseboat packages kerala tour packages kerala tours medical tourism medical tourism in india medical tourism in kerala wildlife tourism. Dental tourism in kerala was a nice experience where i travelled the various exotic destinations in kerala and got dental implant treatment. A free powerpoint ppt presentation displayed as a flash slide show on id.
Good health is an essential requirement for the enjoyment of every aspect of life. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future. Backwater tourism is centered mostly around of kerala like alleppey, kumarakom, ashtamudi lake, kollam and bekal. It is also estimated that medical tourism in india will receive around 1. Kerala is an ideal medical tourism destination travcure. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. Kerala is one of the few states in india which spends almost 9% of the gdp on healthcare. It was established in 1989 and offers a wide variety of medical services including a department of dentistry. All of vaidams services are free of cost to patients. Kerala tourism statistics 2017 highlights foreign tourist arrival to kerala during the year 2017 is 10,91,870 showing an increase of 5.
The organised provision of services like prevention. Despite these names, the motivation of this type of traveling is far from recreational gatrell, 2011. Kerala ayurveda is famous for its 5 prolonged treatment, named as panchakarma. Health tourism for tourism it is incredible india, for business it is credible india, what an amazing country a term initially coined by travel agencies and the mass media to describe the rapidlygrowing practice of traveling across international borders to obtain health care.
Boat races held during festival seasons are also a major tourist. I was delaying my treatment for huge expenses as i wanted to do it from abroad. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. Origin and evolution of health tourism health tourism is actually thousands of years old. Aggressive marketing campaigns launched by the kerala tourism development corporationthe government agency that oversees tourism prospects of the statelaid the foundation for the growth of the tourism industry. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. Status, growth and impact of medical tourism in india.
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